Overview
All around the globe, it's amazing how some men still underestimate and fail to appreciate the incredible skills of female athletes; considering that the statistics clearly demonstrate that female athletes are just as capable as their male counterparts, and in certain cases, even surpass them.
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But hey, here's a fantastic story from 2022 that will surely bring a smile to your face! Genius Sports, in collaboration with the NRL and Bundaberg, came up with a brilliant idea to bridge this gap and earn the respect that women's rugby league truly deserves.
Picture this: the birth of the world's first mixed-gender Rugby fantasy competition, called Bundy Mixer. It was like a secret weapon, designed to make men appreciate and admire the women's game without even realizing it. The concept was simple yet genius. In this fantasy competition, teams could select players based solely on their performance, regardless of their gender. If your chosen players excelled in the real world, you'd win fantastic prizes.
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From a product designer perspective, it's exciting to be part of and think about what sport we could tackle next. There are so many possibilities to explore, and who knows, we might witness another revolution in how people perceive and support athletes. The future is brimming with endless opportunities!